Colours forecasted by the international Color Marketing Group
by Jennifer Apple, Maxwell Fabrics.

As a member of the Color Marketing Group, I have the opportunity to meet with professional color designers and marketers from over 20 countries around the world. We research consumer trends and the influences affecting consumer behavior to determine color direction for upcoming seasons.
Based on the conference held this past November we see strong influencing factors affecting color largely based on consumer demand for quality, security, comfort, and the expectation of longer lasting fashion. Consumers, though showing an aversion to risk, are by no means avoiding color; instead, opting to layer colors on top of neutrals.
Studies prove consumers are now spending more time than ever at home, creating an urge to refresh and revitalize their surroundings. Major decorating decisions are based on safe choices overall, with highlights of optimistic brighter colors.
Colors forecasted for 2012:
The chameleon/neutral color story continues to be dominated by Gray.
• Gray covers an entire spectrum of hues from dark charcoal to light pearl
tones.
• Gray will be considered a classic color similar to neutral black, and white, as the entire gray family is here to stay for a while.
Warm earthy colors are becoming more important as the need for comfort and security leads the consumer towards nostalgic feel-good colors.
• New color palettes feature spicy reds, romantic burgundy wines, energetic
oranges, glowing mustard yellows, and soft golden camel tones.
• Retro inspired avocado greens are making a modern comeback as warm
olive and khaki tones.
• Browns re!ect vintage leather colors emphasizing new golden undertones
replacing red based chocolate browns.
Blues continue to prove their long life span.
• Navy & cobalt deepen into dark ink blue.
• Water tones intensify into brighter tropical sea blues.
Purples continue to show up as important accent colors.
• New tones will become more saturated moving towards blue, while
continuing to compliment current lilac and plum tones.
With this forecast established, we now wait and see what colors make it into home decor and which fall away as a passing trend. If only we had a crystal ball!